A leader in miniaturizing biological assays, Labcyte’s award-winning Echo liquid handlers are used in nine of the largest pharmaceutical companies, as well as in leading academic and research institutions worldwide.

Labcyte’s new POD 810 Plate Assembler system was too large to provide on-site customers demonstrations so a virtual demonstration was created. This interactive (Flash) product demonstration was the perfect solution. It combined real-time footage of the product in action (re-used from an earlier video) with high-quality software screen capture and voice over narration.

This virtual product demonstration is successfully used by the sales team, at tradeshows, online and available via CD to provide a detailed overview of this revolutionary technology.

Rich Karlgaard, Fortune Magazine publisher and author, penned a book on how Web 2.0 was creating a "Life 2.0" for many entrepreneurial americans. These videos were produced and deployed in this custom Flash player in conjuction with a site devoted to the Life 2.0 movement. "The Internet has made it easier for many people to leave big cities for the quiet of small towns" says Rich Karlgaard, the author of "Life 2.0."